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Starbucks is desperately trying to shed its 'basic b----' image | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
ASHLEY LUTZ MAR. 20, 2015, 2:31 PM

Starbucks used to be considered an upscale brand. The company was founded with the purpose of providing premium coffee. CEO Howard Schultz modeled the first locations after Italian espresso bars where people met to have intellectual conversations.

http://www.businessinsider.com/starbucks-is-trying-to-stay-premium-2015-3
 

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